Tuesday, June 9, 2009

Crystal Clear Thought - Sparkling Wonder

I saw something odd this morning in the company kitchen/lunch room. An employee (who will remain nameless) was holding his bottle of San Pellegrino water under the tap, filling it up. I assumed he was rinsing it out for one reason or another, but when he was done filling to the top, he walked away and took a healthy swig of the Department of Water and Power's finest blend.

What just happened? Is he attempting to look trendy while living a lie? Or, is there something more of a commentary on society's ills here? It's not a stretch to say the marketing of bottled water is one of the best con jobs on consumers in the history of con jobs (maybe "Lather, Rinse. Repeat" was bigger). Add to this, the Agua Pellegrino which comes from a pristine spring somewhere in Italy, is owned by multi-national conglomerate, Nestle. Yup, the very same people who bring you NesQuik, Häagen-Dazs and Hot Pockets! Perhaps this nameless employee is sipping (backwash aside) in the face of corporate greed, by mocking one of the most prestigious brands in the history of retail marketing trickery.

On second thought, maybe he was just really thirsty.

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